A Handbook of Management Techniques: A Comprehensive Guide by Michael Armstrong PDF

By Michael Armstrong

ISBN-10: 0749447664

ISBN-13: 9780749447663

Advisor to fashionable options in all fields of administration; excellent spouse for pro managers, in addition to a necessary reference e-book for company and administration scholars. comprises over a hundred systematic and analytical tools used to aid in decision-making and to enhance potency and effectiveness.

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The aim is to ‘skim the cream off the market’. This policy is particularly attractive to a company with a new and unique product. When the cream has been skimmed, prices can be progressively reduced. Perceived value pricing Perceived value pricing determines prices from assumptions made about the beliefs that consumers have of the value of the product to them. These assumptions may be founded on market research aimed at establishing in buyers’ minds values about the basic product and the various special features in the product that appeal to them.

Noncatalogue mail order depends on magazine and television advertising and is normally used to sell a restricted or specialist range of products. LOGISTICS MANAGEMENT Logistics management, also known as physical distribution management, is concerned with obtaining materials from suppliers and storing, processing, retrieving and delivering products to the customer. Elements The main elements of ‘total business logistics’ are: ᔢ ᔢ ᔢ ᔢ ᔢ order processing; stock levels/inventory; warehousing; transportation; service levels.

This includes reports of sales visits from members of the field sales force, which can include such matters as market developments, competitive products, prices and concessions and future customer purchasing plans. Marketing intelligence is the formal process that marshals such information together and feeds it into the information system. Sales personnel attend conferences, conventions and trade exhibitions, as well as courses and sponsored events, and assist with hospitality. It is their business to network effectively with people within the industry, be they customers or competitors.

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A Handbook of Management Techniques: A Comprehensive Guide to Achieving Managerial Excellence and Improved Decision Making by Michael Armstrong


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